Startups receive hundreds of job offers a year, and arranging a recruitment marketing campaign is a mechanism to confirm that your way is different from others. But how can you attract their attention without climbing office stairs?
The phrase ‘recruitment marketing’ has turned into the recruitment industry’s favourite tagline since 2016. As it helps organisations become a lot more proactive about the talent personas that they’re going after events, pipelining, contents or talent networks, recruiters have some platforms like GitHub and StackOverflow that they need to look at to find great developers. But in reality, some tech companies have been working on it for years. From providing free smoothies to slides in the office, startups have attained a name for creating funky ways to attract new developers.
What is Technical Recruitment?
Technical recruitment is very challenging, however, the best thing about working in this environment is the opportunity to connect with different levels of people. I have connected with ex- candidates though it’s time consuming and difficult to maintain relations with them, but investing in them can pay off when it's time to hire and also it helps to reduce work on new candidates.
How Does a Recruiter can attract and hire tech talent ?
Every recruiter has his own technique, but there are some common activities in technical recruitment such as:
Constructive recruitment and selection can contribute positively to a company. This will expand the chances of companies attracting a wide range of candidates. If we advertise specific criteria that are relevant to the job, then we can get much better results in our recruitment process. Therefore, a thorough recruitment and selection process should be followed.