By eliminating the middlemen D2C allows brands to sell products at the same price as retailers. D2C allows you to have much better control over your marketing and ultimately your profit margins.

Customizing products according to customer's behaviour from Web analytics, social media insights etc. Performance marketing has the power to connect consumers to brands and products in ways that no other channel can.

E-commerce gives better opportunity to attract customers by using SEO to improve search engine rankings, target ads to widen the audiences, enable social media channels for brand awareness and customer engagement etc.

Web-based management systems like E-commerce, CRM, CMS etc allows you to automate inventory management and decrease the associated costs.Web-based softwares are easy to maintain, customizable and better Integration Capabilities. Running an ecommerce store reduces overhead costs compared to a physical store.

Gathering an enormous amount of data about your customers, through marketing channels, sales etc can help in creating a detailed buyer’s persona. You can learn what your customers like quicker and in more detail to better serve them. By better understanding customer behaviour, demographics can help in pushing your brand to the targeted audience.