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DevOps is a collaborative approach to making the Application Development team and the IT Operations team of an organization seamlessly work together. To keep up with the increased software velocity, the idea of DevOps came into the picture. Vast advancements in the agile model have raised the requirement for a more holistic approach to software delivery lifecycle. DevOps is visualized as an infinite loop comprising the following steps: plan, code, build, test, release, deploy, operate and monitor. DevOps aims to bridge the gap between development and operations departments while allowing the cross-functional teams to have full ownership of the software product.
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The shift in consumer behaviour towards online shopping has been well-documented. The trend of e-commerce is on the rise, with a total of $1 trillion expected to be spent on digital channels by 2023. Changes in consumer behaviour have made DTC now a necessity for brands in today's market as it allows them to stay ahead of competitors while still appealing to customers who prefer shopping online than traditional retailers.
D2C is integral to your omnichannel strategy because it allows you to target specific customer segments and provide them with the exact products they need, whether through a mobile app or website. It also allows you to offer more personalized experiences and engage with customers on a deeper level than ever before.
Your customers want it - this goes without saying but studies show that many people prefer shopping online or want more personalization options than those offered at traditional retailers.
More commercially viable now than it used to be - with falling costs for e-commerce software and tools, many businesses are able to create beautiful online stores in just half the time, it would have taken before D2C.
New technologies that make merchandising easier - new AI-based systems help select products based on your customers' preferences so you don't need an army of people doing this work.
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